How Professional Photography Benefits your Brand Identity
Essentially, your potential customers, clients, investors, and employees will all assess you based on your appearance. They may even base important decisions â like whether or not to do business with you â based on the impression you give off. Showcasing yourself in the best possible light is key to becoming more successful.
Professional photos will help do just that.
Guest article provided by: Elena Stewart
Weâre all taught not to judge a book by its cover. However, the fact is we all do â humans are hardwired to make snap judgments about a personâs trustworthiness based on their appearance, reports Frontiers in Psychology. Furthermore, peopleâs attractiveness influences their success in life, whether thatâs on a business, career, or personal level.
Put a human face to your business
When people think of Microsoft, they picture Bill Gates. When people see a Tesla, they immediately think of Elon Musk. A business is deeply intertwined with its creator (or CEO). With corporate headshots, you can put your face on your business and be the face behind the business, as it were. Photos make you more memorable, easier to identify with, and generally more âhumanâ. The right photos can help you build lasting relationships with your stakeholders.
Brand Identity
To create a brand identity, you need to present yourself as professional, credible, and attractive on all your advertising material, your website, and everywhere else important. Confidence & success is often seen as attractive.A professional photographer can help draw out those qualities and create images that showcase the best in you.
Have professional-grade photos up at all relevant touchpoints
You need photos at the most important touchpoints â your website, social media pages, business listings, advertising material, business cards, news pieces, and more. Using amateur photos you took yourself or generic photos you downloaded from a free site may make you come across as lazy, unprofessional, or âcheapâ. Professional photos make you seem successful and credible. Below, Brisbane Business Portraits details the various ways getting professional photos made could help your brand idenntiy:
Gain trust and credibility
Securing peopleâs trust is essential if youâre going to do business with them. A good photo can help in this regard. For instance, when you have a snapshot up on your site or social media page, people can look at it to âget a feelâ for who you are. This is much more effective than text thatâs unaccompanied by a picture.
Share your personality and company values
A positive brand identity can help you make consistent sales. Photos can be a big part of your brandâs visual identity (along with logos, banners, and the like). They can convey the best parts of your personality (which is critical when youâre a lifestyle business or small business owner reliant on said personality). Also, they can convey your core business values â such as integrity, putting customers first, and hard work.
Attract stakeholders.
Last, but not least, professional photos can help you attract more stakeholders. If they find your photo appealing, they are more likely to approach you. This could be customers or clients interested in doing business with you, employees wanting to work for you, and investors looking to invest in a promising company (with a dashing CEO!).
Make sure you hire the right professional photographer
All the benefits we mentioned above only apply if the photos you get are relevant and high quality. Thatâs why itâs important that you work with a solid photographer. Look at previous work samples and have an unofficial interview before you hire someone. Also, hire a commercial photographer whoâs right for your needs â some specialize in buildings, for instance, and others in people. In all cases, a good photographer is experienced, makes you feel comfortable, understands your needs, and can help you make informed decisions.
Conclusion
Professional photos â whether thatâs corporate headshots or branding pics â can help you make a powerful first impression. You can come across as accessible, professional, and trustworthy (or any other way that aligns with your brand). Getting professional photos made can be a worthwhile investment. To find out more about session styles & prices you can check Brisbane Business Portraits by clicking on the link below.
